My name is Anna, I’m the CEO & co-founder of Clove. My mission is to help more people find joy in everyday cooking.

About Clove

While a big part of Clove’s mission is to encourage people to enjoy their time in the kitchen – we’re also here to face a tough reality: the mental load of cooking has never been heavier.

We’ve all experienced the moment when we’re been asked: “What’s for dinner” or stared blankly in our fridge, a mix of old and new, filled with everything but a plan. Or been asked for a shopping list, as if that was the hard part.

There are constant decisions to be made, chores to complete and of at the end of it all, the actual cooking to fit in, so often after long days at work.

Cooking rituals need to adapt for the modern age – and Clove is here to realise this vision.

Our mission is to simplify weekly cooking rituals: from curating great recipes to building tools that streamline admin and make it more collaborative – we’re here to minimise wasted work and food, build cooking confidence (because why is it left to luck that someone teaches you this stuff?) and help people get to the precious moment I’ve always considered myself lucky to experience: joy in everyday cooking.

Background

Before founding Clove, I spent 8 years at design unicorn Canva where I grew the design marketplace program from scratch to over 100 million templates and assets. During this time I worked across growth, product and content strategy – and led cross functional teams to achieve some of Canva's biggest global goals.

After the adventure of a lifetime scaling a startup from seed stage to over 100m active users, I left my executive role to travel, study and learn about cooking in Italy. Inspired by a pasta-filled childhood growing up in an Italian family, this time included travel through Italy’s diverse food regions, as well as to culinary school in Emilia-Romagna (ALMA) and finally to work at a Michelin restaurant in the Dolomites.

During this time I seeded the idea for Clove: a product with a big mission to capture the world’s food knowledge, and deconstruct the process of great cooking for everyone.